The Profile Shanghai Office

With Profile’s full time presence in China entering into its 5th year, Winnie Chiu, Area Director gives an insight into our developments in the region.

Winnie is supported by Nixon Chung, Managing Partner (Shanghai), Rachel Jiang, Consultant (Beijing) and Tracy Yu, Research Consultant and Willy Chan (Associate and CEO of Talent Bank Asia)

"The development of the hospitality industry here in the region is growing at such an unprecedented rate, to the extent that China has become the fifth-largest tourism country in the world" says Winnie and as a result the demand for high quality hotel executives has been huge, not just in Beijing and Shanghai but also in the key development regions including Xian, Guilin, Guangzhou, Hangzhou and Sanya. "Exiting times indeed and the combination of a local presence combined with the support and backing of Profile’s Global network of contacts have proved a very successful formula with high conversions rates on the multitude of positions we are busy filling; a win/win both for Clients and Candidates."

Not that Profile is new to Southeast Asia and our long established relationships with companies such as Mandarin Oriental, Peninsula, Shangri-La, Ritz-Carlton and InterContinental having been the bedrock of our success – we feel equally privileged to work with fast-growing companies such as Banyan Tree and several other newcomers to the region.

The Shanghai Office also acts as a gateway for talent re-locating to the region allowing new candidates the benefit of our in-depth knowledge.

Assignments handled across the whole spectrum of executive positions in hotels handled by the Shanghai Office cover a fairly wide range of geographical areas including Hong Kong, Macau, Singapore, Indonesia, Malaysia, Taiwan, Australia, Japan Cambodia, Thailand, Philippines, Vietnam and Korea.

New offices and building a winning team!

In order to meet the demand for our services, we are pleased to have been able to put together a team of specialists with hotel management experience or related backgrounds, working from modern offices conveniently located in Central Ju Men Road.

Profile’s official opening date on the 9th January 2008 was for good Chinese fortune. The number “9” symbolizes “Longevity” and the number “8” in year”2008” means “wealth” in Chinese. The name of the office building “Yu An” whereby “Yu” also means “wealth” and “An” means “Peace” in Chinese. Under the Chinese culture, “Good Fortune” and “Fung Shui” is the key to success.

In addition to setting up a permanent base in Shanghai, Profile’s commitment to the region includes a branch office in Beijing and Winnie Chiu and Mark Norris, Profile Group Chief Executive, travel together extensively in the region too with regular trips to Hong Kong, Beijing, Sanya, Macau, Chengdu and Lijiang. These “field trips” provide us with valuable feedback on future management needs, trends in specific regions and to gain a real understanding of the candidates we represent by seeing them in their places of work wherever feasible.

P R O F I L E | GLOBAL HOSPITALITY RECRUITMENT |
China & Southeast Asia Regional Office
Tel. : + 86 21 6853 2881 • Mobile: + 86 138 16 675 675
Email: winnie.chiu@pmsr.com